Advising on business strategy, positioning and brand building strategies.

As a member of global internal boards during her long career at IKEA, Camilla has gained unique experience in business strategy and business development integrating sustainability as a business driver. She is dedicated to work with HONEXT because of its potential to prove that circular economy business models are possible, and that they are crucial to find better solutions to mitigate climate change.

Camilla has a Master of Science in Business Administration and more than 20 years of experience of positioning, branding, marketing and communication from renowned international brands around the world, such as IKEA, Shanghai Tang and Veuve Clicquot.